Guides, not thought leadership
Infographic and data visualisation guides
How to choose a chart, what colour and contrast actually require, how to get a report onto one sheet — and which of the statistics endlessly quoted about this format are worth anything.
TrendsMay 24, 20268 min readData Visualization Trends for 2026 — and Which Ones to IgnoreThe visual trends moving through data design this year, sorted by whether they make a chart easier or harder to read. Several of the most fashionable ones make it harder, and the reasons are worth knowing before you adopt them.Read it
GuidesMay 18, 20269 min readHow to Choose the Right Chart for Your Data: Complete GuideStop guessing. A comprehensive guide to matching your metrics, distributions, and comparisons with the perfect visual chart.Read it
ResearchApril 15, 20269 min readThe Anatomy of a Viral Infographic: What Actually TravelsNo study, no list of secrets. What is actually known about why some infographics get shared, why the statistics quoted everywhere in this genre are not evidence, and the one factor that decides it more than any design choice.Read it
ComparisonMay 10, 20268 min readWhen a Template Is the Wrong Place to StartTemplate-first and description-first are two different workflows, not two speeds of the same one. Where each actually fits, what generative layout does badly, and why the choice depends on whether you have the content yet.Read it- Design TipsMay 02, 20268 min readColour and Contrast for Infographics: A Practical GuideThe 60-30-10 proportion, what colour can and cannot carry on its own, the contrast ratios worth checking, and designing for colour-blind readers — with an honest note about which of this a tool will do for you.Read it
- GuidesApril 28, 20267 min readHow to Instantly Convert PDFs & Excel Spreadsheets into InfographicsStep-by-step tutorial on taking complex financial spreadsheets or multipage PDFs and turning them into visual summaries using AI.Read it
- MarketingApril 20, 20268 min readDo Infographics Actually Increase Social Media Engagement?An honest look at what visual posts do and do not do for reach — where the widely quoted engagement multiples come from, what holds up, and how to shape a graphic for each feed so it is not cropped on arrival.Read it
- BusinessApril 12, 20269 min readTurning a Quarterly Report Into One Sheet People Will ReadHow to compress a board pack or a quarterly update into a single readable sheet — choosing the one argument, keeping the base and the period visible, and what an AI tool can and cannot do with your figures.Read it
- EducationApril 05, 20268 min readInfographics in the Classroom: What Helps Students and What Does NotWhere a visual actually helps a lesson, why the learning-styles idea behind most advice on this subject does not hold up, and how teachers and students can use one sheet per idea without overclaiming what it does.Read it
- E-commerceMarch 28, 20269 min readE-commerce Product Infographics: Amazon and Etsy Listing ImagesHow the secondary images in a marketplace listing actually work — the four kinds worth making, the pixel sizes that clear the zoom threshold, the rule that gets listings suppressed, and the one graphic this tool cannot make.Read it
Or stop reading and make one
Free, no card, about a minute. Every guide above is only describing this.
Make one free