Marketing infographics — the recap that gets forwarded, not filed

One sheet that carries a single marketing point — a campaign result, a funnel, a channel split, a set of findings — in a form somebody can take from a feed or a slide without committing to reading. The three usual jobs are summarising figures you already have, breaking a process such as a funnel into steps, and repurposing a long piece of content into something that can be scanned.

Start from the result rather than from a layout. Decide the one sentence the sheet has to land — “paid search cost us four times what the newsletter did” is a sheet, “Q3 marketing update” is not. Then paste the figures, or the post, or a link to it, and a first draft comes back with the numbers already placed and a chart chosen from the shape of the data. The part no tool does for you is the cut: one argument per sheet, the source and the period on the sheet rather than in the caption.

Yes, and it is the highest-return version of this — the research is already done and the piece is already published, so you are adding a distribution format rather than starting work. Paste the URL and the article is read, summarised and composed; there is a page here on exactly that. It works best on posts that were already list-shaped or data-shaped, and badly on nuanced argument, which loses the thing that made it worth reading.

There are eight editable templates here — statistics, timeline, process, comparison, report, list, breakdown and social — rather than a catalogue of thousands. If browsing a big library is how you like to start, Canva and Adobe Express are genuinely better at that and it is worth saying so. The catch with a marketing template specifically is that it was laid out around somebody else’s campaign: five channels when you ran three, a funnel with the wrong number of stages. Describing what you actually have is usually quicker than bending a layout back into shape.

Not as an editable .pptx — there is no PowerPoint export here. A sheet made on this site goes onto a slide as a PNG, which is usually what you want for a recap anyway, because it stays exactly as it was composed instead of being reflowed by the slide editor. Choose the wide shape before it composes and it lands at 16:9 with nothing cropped. If you need the deck itself to be editable, build it in a deck tool and drop the sheet in.

Treat the numbers you will see quoted with some suspicion. The familiar figures — the traffic uplifts, the share multiples, the percentage of B2B marketers using them — mostly trace back to vendor surveys, several are more than a decade old, and they are cited by the companies selling the format. We are one of those companies, so weigh this accordingly. The defensible version is narrower: a sheet outperforms a paragraph when the point is comparative or numerical, when the reader is scrolling rather than reading, and when the underlying finding is genuinely interesting. It does nothing for a point nobody wanted.

It is a focusing heuristic, usually given as three core messages, three audience segments and three channels — though the versions in circulation disagree, some substituting content types, buyer stages or metrics for one of the threes. It is not an infographic rule and it has no formal source. The part worth carrying across is the discipline: a sheet making three claims is read, and a sheet making nine is skimmed and forgotten.

Yes — save a brand kit with your colours, typeface and logo and everything made afterwards is drawn in it, so a quarter of campaign recaps and social posts reads as one account rather than fifteen unrelated images. Brand kits are a paid feature, and the upper plans hold several for agencies and teams working across brands.

Work in proportions rather than pixels: 4:5 for Instagram and LinkedIn, 1:1 when one post goes several places, 16:9 for X and slides, 9:16 for stories, 3:4 for Pinterest and long scrolling pages. You pick the shape before the sheet composes, so it is built for that frame instead of cropped into it. The social media infographic page goes platform by platform.

Yes. The free plan needs no card and is exactly one infographic to try — enough to run last month’s campaign figures through it and judge the output. The download is standard quality and a small badge sits in the footer. Paid plans go from about 80 pieces a month upward and add brand kits, editing by asking, best-quality downloads and removal of the badge.