For selling online

The answer before the question gets asked

Buying guides, returns policies and review summaries as pieces that play on the product page — so the thing a customer was about to email you is already answered.

What people make here

  • Buying guides

    This one or that one, with both options honestly to scale.

  • Delivery and returns

    Four steps and how long each takes, instead of a wall of policy text.

  • What buyers said

    A review summary that shows the shape of the feedback, not just a star count.

Examples

Six of them, playing right now

Not screenshots. Each of these is a real piece, drawn in your browser by the same thing that will draw yours.

  • H&Halden & Co
    Checkout · This quarter

    It is the postage, and it is not close

    Why people left
    Postage
    48
    Made an account
    19
    Too slow
    14
    No card option
    11
    Changed mind
    8
    A plain cardboard parcel
    £4.95

    The postage they saw at checkout

    Shown for the first time on the last page

    Illustrative figures · Halden & Co

    Why carts get left

    The reasons, in the order they cost you

  • H&Halden & Co
    Buying guide

    One is lighter. One lasts longer.

    Weight, carried all day
    The Fell
    890g

    Lighter, and you feel it by mile six

    The Moor
    1,240g

    Heavier, and still going in year five

    Which to pick
    • Day walks, dry ground

      The Fell. You will not miss the extra fabric.

    • Winter, or wet

      The Moor. The seams are the difference.

    • One pair for everything

      The Moor, and accept the weight.

    Illustrative figures · Halden & Co

    This one or that one

    A buying guide that answers the question

  • H&Halden & Co
    Halden & Co · Twelve months

    A third of the year happens in six weeks

    Orders a week
    JanJulDec
    The November spike is the six weeks to Christmas.
    A paper shopping bag
    34%

    Of the year’s orders, in six weeks

    Stock for it in September or not at all

    Illustrative figures · Halden & Co

    What sells when

    A year of orders, with the peak marked

  • H&Halden & Co
    Halden & Co

    Thirty days, and you keep the label

    What happens
    1. Tell us

      One form. You do not need the order number.

    2. Post it back

      The label was in the box. Any post office.

    3. We check it

      Usually the day it lands with us.

    4. Money back

      To the card you paid with, within three working days.

    How long each step takes, typically
    Tell us4%
    In the post46%
    We check it18%
    Money back32%

    Illustrative figures · Halden & Co

    How returns work

    Four steps, and what each one takes

  • H&Halden & Co
    2,140 reviews

    The fit is the thing people mention

    What reviews talk about
    2,140
    • Fit38%
    • How long it lasts26%
    • Delivery21%
    • Price15%
    Ordered a size up on the guidance in the listing and it was exactly right. First time that has happened online.
    A verified buyer
    Two plain payment cards
    4.6/5

    Average across every product

    From 2,140 reviews left after delivery

    Illustrative figures · Halden & Co

    What buyers said

    A review summary with the quote in it

  • H&Halden & Co
    How it is made

    Four places, and you can visit three of them

    The journey
    1. The wool — Yorkshire

      Two farms, eleven miles apart.

    2. The spinning — Lancashire

      A mill that has been at it since 1904.

    3. The cutting — Portugal

      The only step that leaves the country.

    4. The finishing — Leeds

      Where it is checked, pressed and boxed.

    Miles travelled, by stage
    Wool
    11
    Spinning
    64
    Cutting
    1,180
    Finishing
    42

    Illustrative figures · Halden & Co

    Where it comes from

    A supply chain, told simply

Figures are illustrative and the organisations are invented. The pieces are not.

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