It is the postage, and it is not close

The postage they saw at checkout
Shown for the first time on the last page
Buying guides, returns policies and review summaries as pieces that play on the product page — so the thing a customer was about to email you is already answered.
This one or that one, with both options honestly to scale.
Four steps and how long each takes, instead of a wall of policy text.
A review summary that shows the shape of the feedback, not just a star count.
Not screenshots. Each of these is a real piece, drawn in your browser by the same thing that will draw yours.

The postage they saw at checkout
Shown for the first time on the last page
The reasons, in the order they cost you
Lighter, and you feel it by mile six
Heavier, and still going in year five
Day walks, dry ground
The Fell. You will not miss the extra fabric.
Winter, or wet
The Moor. The seams are the difference.
One pair for everything
The Moor, and accept the weight.
A buying guide that answers the question

Of the year’s orders, in six weeks
Stock for it in September or not at all
A year of orders, with the peak marked
Tell us
One form. You do not need the order number.
Post it back
The label was in the box. Any post office.
We check it
Usually the day it lands with us.
Money back
To the card you paid with, within three working days.
Four steps, and what each one takes
Ordered a size up on the guidance in the listing and it was exactly right. First time that has happened online.

Average across every product
From 2,140 reviews left after delivery
A review summary with the quote in it
The wool — Yorkshire
Two farms, eleven miles apart.
The spinning — Lancashire
A mill that has been at it since 1904.
The cutting — Portugal
The only step that leaves the country.
The finishing — Leeds
Where it is checked, pressed and boxed.
A supply chain, told simply
Figures are illustrative and the organisations are invented. The pieces are not.
Free to start, no card needed, and nothing to install at either end.