Product infographics — the answer before the question gets asked

One image that explains a product rather than only showing it: the features worth calling out, what is in the box, how it works, or how it stacks up against the alternative. Most of them live in a marketplace listing gallery as secondary images — the ones a shopper swipes to after the main photograph, where the decision is usually made.

Yes, for the secondary slots. Choose the square shape before it composes and you get a 1:1 sheet built for that frame rather than cropped into it, with real text rather than words painted into a picture — which matters here, because a generated image with a misspelt feature name is the version a shopper screenshots. Put your strongest graphic early in the gallery; that is where people look before they scroll to the description. What it will not do is retouch or generate product photography — bring your own shots.

No, and this is the mistake that gets listings suppressed rather than just ignored. Amazon requires the main image to be the product itself on a plain white background with nothing added — no text, no logos, no graphics, no borders. Infographics belong in the secondary slots. Their image requirements are revised from time to time, so check the current version in Seller Central before you upload rather than trusting any third-party page, this one included.

Square, and larger than you think. Here the exact arithmetic, because most pages on this subject give a vague answer: a square sheet is composed at 1080 × 1080 and exported at double that on the free plan — 2160 × 2160 — or triple on a paid one, 3240 × 3240. Both are comfortably above the thresholds Amazon documents for zoom to switch on, and above the 2000 × 2000 that sellers and Etsy guidance usually recommend. Check the marketplace’s current minimums yourself, since they change and ours do not.

Yes. Images go into a piece from the editor at up to 8MB each — PNG, JPEG, WebP, GIF or SVG — so your own shot can sit alongside the callouts, the chart or the comparison. There is no generated photography here and no background removal; a photo arrives as you supply it, which for a listing is the right way round, because the product has to look like the thing that turns up in the box.

No, and it is worth saying plainly because the dimension graphic is one of the four listing images sellers most often want. Putting arrows, leader lines and measurements over a photograph is annotation work and needs an image editor — a photo tool, or a designer. What is here is the text-and-data side of a listing: features, comparisons, steps and figures, composed as a sheet. If a size guide is the graphic you need most, make it elsewhere and use this for the other three.

Yes — the square shape suits all three galleries, and the constraints are looser than Amazon’s, so a graphic can carry more of the work. Etsy in particular rewards a clear first impression and a second image that answers the size or materials question before anyone asks it. Whatever the platform, check its own image rules first; they differ on what may appear in the primary slot.

Yes, and on your own site you are not limited to a flat image. As well as a PNG you can take the sheet as one self-contained HTML file — real markup and real text, which a developer can drop into a template — or use the share link, which opens for anyone with no account. On a product page a buying guide or a returns explainer sitting under the description tends to earn its place, because it answers the two questions that otherwise arrive by email.

Probably, in the narrow sense that answering a question in the gallery stops somebody leaving to find the answer. Be sceptical of the percentages, though: the conversion uplifts quoted on this subject come from agencies selling listing design and almost never come with a method. The mechanism worth trusting is duller — a shopper who cannot tell whether it fits, what is included, or how it compares will usually close the tab, and a graphic that answers that is doing real work whatever the number attached to it.

Neither. The exports are a PNG at up to triple resolution, the sheet as one self-contained web page, a WebM video for pieces that animate, and a share link. For listing images the PNG is what every marketplace wants anyway. If you need a PDF for a supplier or a line sheet, open the share link and print it to PDF from your browser.

Yes. The free plan needs no card and is exactly one infographic — enough to make a single listing image and judge whether it is worth using for the rest of the range. The download is standard quality, which for a square sheet still means 2160 × 2160, and a small badge sits in the footer, which is worth knowing before it goes on a listing. Paid plans go from about 80 pieces a month upward and add brand kits, editing by asking, best-quality downloads and removal of the badge.