Create infographics for Instagram, LinkedIn, X, Pinterest, Facebook and TikTok. Pick the shape before anything is drawn and the layout is composed for it — the headline where the preview shows it, the type sized for a phone, nothing important near an edge. Free to start, online, no design skills.
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A social media infographic is a single sheet built to be understood in a feed rather than read on a page: one point, set large, composed for the exact shape the platform shows. It is the same craft as any other infographic with one constraint added — the reader is scrolling, has not decided to read anything yet, and sees a cropped preview before they see the whole thing. Everything below follows from that.
Start to finish
Portrait 4:5 for Instagram and LinkedIn, square for a post going several places, wide 16:9 for X, story 9:16 for Reels and TikTok, long page 3:4 for Pinterest. Choosing the shape up front is the whole trick — a sheet composed for the frame beats a sheet cropped into it.
Paste the finding, the tip, the figure or the paragraph it lives in. A feed is not a reading environment: if you have five points, that is five sheets or a carousel, not a smaller typeface.
The type is sized against the frame you chose rather than against a desktop preview, and anything too dense to read at that size is summarised rather than shrunk.
Every platform crops its preview differently and all of them keep the top. Whatever must be seen goes in the middle of the top half; the bottom is where the interface furniture sits.
A discreet handle in the footer is the only attribution that survives a screenshot. Then take the PNG and post it — and repeat the finding in the caption, for accessibility and for the people whose images never load.
Proportions are stable; exact pixel dimensions are not, and any page claiming otherwise will be out of date within a year. Choose by shape and you stay right.
Portrait takes the most vertical room in the feed, so it wins the scroll. Keep the headline in the top third — the caption collapses and the bottom of the image is where the interface furniture sits.
Tip · A carousel of five one-point sheets outperforms one sheet with five points.
The platform where an infographic still gets treated as a document rather than a picture. Data does well; a source line does better, because the audience will ask.
Tip · Put the finding in the post text too. Many people read the feed with images half-loaded.
The preview crop is unforgiving. One figure and one line of context, sized so it is legible in a timeline without tapping.
Tip · Anything smaller than about 20px on a wide sheet will not survive the timeline preview.
The one place a genuinely long infographic still performs, and the one place they get saved rather than scrolled past. Put the topic in words at the top — it is a search engine. Pinterest itself prefers 2:3; long page is the tallest shape here at 3:4, which pins perfectly well.
Tip · Tall sheets keep earning for months. Date them, or leave the year off entirely.
Mixed-device audience, so square is the safe shape. Larger type than you think you need: this is the feed with the widest range of screen sizes and eyesight.
Tip · Text-heavy sheets do fine here; dense charts do not.
A static sheet is a backdrop rather than the whole post. Keep the middle clear of anything essential — captions, buttons and usernames all live in the outer bands.
Tip · One number, one line. Anything more will be paused over rather than watched.
Every platform crops a preview differently. Whatever must be seen belongs in the middle of the top half.
A feed is not a reading environment. If you have five points, that is five sheets or a carousel — not a smaller typeface.
Sheets get re-posted without credit. A discreet handle in the footer is the only attribution that survives a screenshot.
For accessibility, for people whose images fail to load, and because the caption is what gets indexed and quoted.
Captions do not travel with the image. Units, dates and sources go on the sheet.
A single sheet built to be understood in a feed rather than read on a page: one point, set large, composed for the exact shape the platform shows. It is the same craft as any other infographic with one constraint added — the reader is scrolling, has not decided to read anything yet, and will see a cropped preview before they see the whole thing.
Yes to start. The free plan needs no card and is exactly one sheet to try, with all five shapes available — enough to post something real and see how it lands. The download is standard quality and a small badge sits in the footer. Paid plans go from about 80 pieces a month upward and add brand kits, editing by asking, best-quality downloads and removal of the badge.
It can produce an image that looks like one at thumbnail size, and that is usually where it stops. The text inside is drawn rather than set, so headings come out misspelled and figures drift — which matters more on social than anywhere else, because a post with a typo in the headline is the version that gets screenshotted and shared. Here the text is real text you can correct, and the sheet is composed at 4:5 rather than cropped into it.
Work in proportions rather than pixels: 4:5 for Instagram and LinkedIn, 1:1 for a post going several places, 16:9 for X, 9:16 for stories and Reels, 3:4 for Pinterest. The ratios have been stable for years while the recommended pixel counts have not. Our infographic size guide has the pixel figures if you need them.
Yes, and the free plan is usually the point — it needs no card. Square or portrait works for a class post or a slide, and the same advice applies: one point per sheet, the source on the sheet rather than in the caption, and large enough type that it survives being viewed on a phone.
There is no PDF export. You get a PNG at up to triple resolution, the sheet as a self-contained web page, or a share link — and for social the PNG is what every platform wants anyway. If you need a PDF for a submission, open the share link and print it to PDF from your browser.
You can look around without one, and a sheet someone shares with you opens on a link with no sign-in. Making and downloading your own needs a free account so the piece is saved and you can re-generate it in another shape for another platform. No card, and it takes a moment with Google.
Portrait for Instagram and LinkedIn, square when a post will be seen on several platforms, wide for X and slides, story for TikTok and Reels, and long page for Pinterest. You choose before it composes, so the sheet is built for that shape rather than cropped into it.
You can, but re-generating it in the right shape takes under a minute and works considerably better. A wide sheet posted to Instagram loses most of its impact to letterboxing.
You make each sheet individually and post them as a set. Keep the same brand kit and they will read as a series — same palette, same typeface, same footer.
Type is sized against the frame rather than against a desktop preview, and dense content is summarised rather than shrunk. It is still worth looking at the piece on your own phone before posting.
Yes — that is what a brand kit is for. Colours, typeface and logo are applied to everything you make afterwards, so a month of posts looks like one account rather than six.
On the free plan a small badge sits in the footer. Any paid plan removes it.