Pick the shape before anything is drawn, and the layout is composed for it — the headline where the preview shows it, the type sized for a phone, nothing important near an edge.
Make a post freeProportions are stable; exact pixel dimensions are not, and any page claiming otherwise will be out of date within a year. Choose by shape and you stay right.
Portrait takes the most vertical room in the feed, so it wins the scroll. Keep the headline in the top third — the caption collapses and the bottom of the image is where the interface furniture sits.
Tip · A carousel of five one-point sheets outperforms one sheet with five points.
The platform where an infographic still gets treated as a document rather than a picture. Data does well; a source line does better, because the audience will ask.
Tip · Put the finding in the post text too. Many people read the feed with images half-loaded.
The preview crop is unforgiving. One figure and one line of context, sized so it is legible in a timeline without tapping.
Tip · Anything smaller than about 20px on a wide sheet will not survive the timeline preview.
The one place a genuinely long infographic still performs, and the one place they get saved rather than scrolled past. Put the topic in words at the top — it is a search engine.
Tip · Tall sheets keep earning for months. Date them, or leave the year off entirely.
Mixed-device audience, so square is the safe shape. Larger type than you think you need: this is the feed with the widest range of screen sizes and eyesight.
Tip · Text-heavy sheets do fine here; dense charts do not.
A static sheet is a backdrop rather than the whole post. Keep the middle clear of anything essential — captions, buttons and usernames all live in the outer bands.
Tip · One number, one line. Anything more will be paused over rather than watched.
Every platform crops a preview differently. Whatever must be seen belongs in the middle of the top half.
A feed is not a reading environment. If you have five points, that is five sheets or a carousel — not a smaller typeface.
Sheets get re-posted without credit. A discreet handle in the footer is the only attribution that survives a screenshot.
For accessibility, for people whose images fail to load, and because the caption is what gets indexed and quoted.
Captions do not travel with the image. Units, dates and sources go on the sheet.
Portrait for Instagram and LinkedIn, square when a post will be seen on several platforms, wide for X and slides, story for TikTok and Reels, and long page for Pinterest. You choose before it composes, so the sheet is built for that shape rather than cropped into it.
You can, but re-generating it in the right shape takes under a minute and works considerably better. A wide sheet posted to Instagram loses most of its impact to letterboxing.
You make each sheet individually and post them as a set. Keep the same brand kit and they will read as a series — same palette, same typeface, same footer.
Type is sized against the frame rather than against a desktop preview, and dense content is summarised rather than shrunk. It is still worth looking at the piece on your own phone before posting.
Yes — that is what a brand kit is for. Colours, typeface and logo are applied to everything you make afterwards, so a month of posts looks like one account rather than six.
On the free plan a small badge sits in the footer. Any paid plan removes it.